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Fashion
British fashion designers have an international reputation for producing eccentric, thought-provoking and boldly innovative designs in their clothing ranges. Consistently defying convention, they have put British Fashion on the world fashion map for the past forty years. Textiles are an essential element and over the past two decades we have seen the worlds of fashion and textile design become increasingly close and reliant on one another.
British fashion designers have a preference for simple, uncluttered shapes which give prominence to the fabric. Traditional skills are combined with natural and synthetic yarns along with the latest finishing treatments to create unusual and unique styles of clothing and fashion.
In today’s world of globalisation, where everything is the same in every country, the British fashion industry has cultivated young designers who have a clear sense of identity and a distinct creative vision.
The unusual is combined with the prim to create a quirky open minded uniquely British style of fashion. British fashion is different and people buying British designed and made clothes are encourage to personalise these clothes by mixing and matching with the use of other garments and accessories. This style of customisation appears to be being taken on by the brands.
British designer’s are balancing original fashion designs with impeccable quality and craftsmanship to create wearable clothes fashion which are provocative and commercially viable. Small orders, small collections or “demi-couture” and made to measure clothes give emphasis to handcraft and go against faceless mass production. British fashion and textile designers are always experimenting and pushing boundaries resulting in unpredictable, though provoking work of the future that also honours traditional crafts such as knitting, weaving, embroidery and intricate hand detailing.
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